I can’t begin to tell you how many frustrated people I’ve met lately. They’re frustrated because they’ve been trying to sell their homes in Jacksonville without any success. Some have tried to sell on their own but most have tried by listing with an agent. The story I hear is pretty much the same from one person to the next.
The fact of the matter is that the Jacksonville real estate market has not been kind to sellers over the past few years. Kind or not, though, the market is what it is and it isn’t going to adjust for you or me just because we need or want to sell our homes for a certain amount. There’s an axiom in our business that sums it up pretty nicely… “The market may not be kind but the market is never wrong.”
These frustrated sellers typically ask me to take a look at their ‘listing’ and give them my opinion. Because I practice real estate ethically, you should know that I never discuss a listing while the seller is under contract with another agent. However, if their listing has expired I am happy to take a look and offer my opinion.
Most of these frustrated sellers come to me because they’ve heard that I take a different approach to selling real estate than most Jacksonville area agents – apparently they’ve heard that I’m aggressive in my approach. None of these sellers need me to tell them that this real estate market demands a very different and very aggressive approach in order to make the sale. They just don’t know what that approach needs to be.
Whether or not that’s true, I’ll leave to others to decide. I do know that each of us brings a different set of skills to the table based on their own experiences, education, training and philosophy so I imagine we all take a different approach in some ways. I can’t speak for any other listing agents but I can tell you that I study the market daily and I study progressive ways of exposing listings to the general buying public… and then I implement the things I learn.
It often takes no more than a quick look at the history of most listings in order to identify several weaknesses in the marketing strategy that need immediate adjustment in order to get any kind of attention and activity.
That’s where I come in… I am a listing and internet marketing specialist. Listing and marketing is the focus of my business. My wife (and business partner) works with buyers so that I can focus on the needs of sellers. By primarily concentrating on marketing listings, I am afforded the time to carefully study the intricacies of specific markets and develop extensive marketing programs tailored to each specific market and listing.
I do NOT simply take a few photos, stick the listing in MLS and on my website and then “hope for a bit of luck.” I make a careful analysis of the specific market conditions and trends for each listing, take numerous photos, write effective ad copy, make a video (for most of our listings), develop several individual websites for the listing customized for effective SEO, submit to several dozen local, national and international real estate websites and search engines and even manually post to sites such as Craigslist and Backpage several times every week to keep you listing at the top of those buyer’s minds.
I then track the effectiveness of the ads and adjust strategy as needed. This continuous re-evaluation is absolutely essential in today’s market and it is where many agents have been weak. You see, it take a lot of time, planning and effort to do this and that takes a commitment to excellence on the part of the agent.
When looking at most listings, I am immediately struck by the fact that they are simply over-priced for the market and under-exposed to the buying public. With the seller’s permission and cooperation, both are fixes which I can begin to implement immediately.
While I don’t want to downplay the importance of setting the right price (which is a strategy in and of itself – the lowest price is not always the ‘right’ price), price alone is not enough in today’s crowded market. Strategic steps must be taken and strategic adjustments must be continuously made in order to ensure that the buying public sees the listing and is enticed to explore purchasing the listing.
If the agents you’ve spoken to so far can’t tell you SPECIFICALLY and IN DETAIL what they are doing PERSONALLY to market your home and if they can’t explain WHY they are doing what they are doing then call me. I have a plan and I work that plan to your benefit.
Obviously I don’t have time or space to go into all the details of how I go about the process of marketing Jacksonville real estate but you can learn a little more about Susan and me and our business methods and philosophy by visiting the following site: