Home staging is a very important and cost-effective part of the home selling process. Whether you hire a professional or do it yourself… just do it! Staging your home to show off its qualities can only add to your final selling price.

On average, it is said, sellers receive:

$2 in increased selling price for every
$1 they put into staging a home

Room 1I don’t know how accurate those statistics are but I don’t think anyone would argue whether or not it is highly beneficial.

Don’t confuse home staging with decorating. In fact, it’s the opposite in many ways. Home staging is more an act of depersonalizing your home for sale so that it appeals to the most buyers. Stage your home before I take photos for the online listing and various marketing venues.

Look around and you’ll see that there are many homes on the Internet with bad photos. Don’t get looked over – This is your time to shine! Remember, you only get one chance to make a great first impression. A few simple staging projects can help highlight your home’s best features while downplaying some of the less favorable.

The biggest misconception about home staging is that it costs a lot of money. Sure, you can pay a professional to do it for you and many sellers feel it is well worth the cost. After all, professional home staging goes beyond cleaning and de-cluttering. It is the art of making your home look bigger, brighter, warmer… more inviting if you will! You want buyers to “feel” at home and imagine themselves living in the space. A professional home stager can help you and it may cost less than you think. That said, the vast majority of my clients have been able to do a superb job themselves by following these 5 Rules of Home Staging:

  1. De-Personalize
  2. Maximize
  3. Sanitize
  4. Modernize
  5. Neutralize

Rule #1: De-Personalize

Buyers absolutely need to be able to picture themselves in the house – not you. Those wedding pictures, family pictures, college memorabilia, etc. may mean the world to you, but to the buyer, they are simply distractions. In fact, some of those things most dear to you may actually be objectionable to the buyers making it nearly impossible to look past them to see how this could be the home for their family.

While on the subject of “home,” once you’ve decided to move I suggest that you stop thinking of the property as your “home” and begin thinking of it as your “house” — a thing to be sold so that you can move your “home” to a new dwelling.

This one change in mindset can make a world of difference when it comes time to negotiate a price and terms with a buyer. The less emotionally invested you are, the better. You gain a huge advantage if you can do this because the party most emotionally invested in the party willing to give up the most money!

Now that you have removed “you” from the house, there is room for the “buyer” in the HOME!