Our Approach to Real Estate Consulting
I know that in the minds of many people, real estate agents are just salespeople. It is natural to think that anybody who works on a commission-only basis is only interesting in one thing – making the sale. Or, for the purposes of this article, to get the listing.
I can’t answer for anyone else but I can tell you that we do not operate from that mindset. Our commitment is to provide ourclients with the information they need in order to make the best decisions they can in order to reach their objectives.
You see, we don’t want to get the listing by either providing you with misleading information or by withholding vital information. We want to work with you in a trusting and open business relationship in which you benefit from our years of study, training and experience.
For instance, you may have heard that a house down the street from your house sold for a certain amount. You may have checked the internet and found sites that provide ‘estimates’ of value and their ‘estimate’ is close to what you heard the house down the street sold for. Based on this information, it is only natural that you would make a judgement on how much your own house is worth… but what if there are other factors and other information that you aren’t aware of that have a significant impact on the value of your house?
What if your house is actually worth less than you thought and it simply will not sell at the price you’ve got in your mind? Or WHAT IF YOUR HOUSE IS ACTUALLY WORTH MORE?! Wouldn’t you want to know?
I mean, either way, you’re going to end up on the short end of the stick if you don’t have the right information on which to base your decisions.… price too high and your house doesn’t sell (and with our current declining market, that means the value is going down with each passing day so when you do finally sell, you get even less for it) or price too low and leave lots of money on the table (actually there are situations where this is a viable strategy… we can discuss later if applicable for you).
Not selling or selling for less than you could have are not good options for you. And you know what… neither scenario is best for us either. You see, the best thing for you and for us is for your house to sell for the highest price possible and in the shortest amount of time possible. The surest way of making this happen is for you to have trustworthy information.
We eat, drink and sleep real estate. We work full time and stay on top of the market, market conditions and the most effective marketing tools and techniques available. In short… we are your consultants to help you make the decisions that are best for you and your family. We don’t make the decisions for you… we provide you with the resources you need to make your own decisions and we give you our honest opinion each step of the way.
Allow me to give a couple of examples to illustrate what I mean.
Imagine finding out that you need to have surgery. You really don’t want to have a scar on your stomach so you tell the surgeon that you want him to make the incision on your back. Now imagine that the surgery could be performed this way but doing so would be far more complicated, take many hours longer and put you in far greater risk than by making the incision on your stomach.
What would you think of a surgeon who, wanting to please you, simply said “okay” and proceeded without informing you of the possible complications and risks? I don’t know about you but I wouldn’t think much of that surgeon at all. Sure… she might be doing what “I wanted” but she wouldn’t be looking out for my best interests AND she wouldn’t be helping me make an “informed” decision.
I’m not suggesting that selling real estate is in any way comparable to performing surgery. What I am saying, however, is that when you come to us to help you sell or buy real estate, you do so expecting to tap into our years of research, study and experience in getting the best deal in the shortest amount of time and the fewest complications possible. And that’s what you deserve too!
The truth is that regardless of what you may have seen on real estate ‘reality’ television shows or read on the internet, and regardless of what you may have been told by a friend or neighbor, all real estate is local. That simply means that your specific situation may very well be completely different from someone else’s situation and 9 times out of 10, it is different… very different.
Or, if the surgery illustration is a little too extreme, consider this… I’m driving down the road and my car starts to make a ‘funny’ noise. I have a buddy riding in the car with me and he says that it sounds just like the noise his mother’s car was making a couple of months ago and she had to get the xyz thingy replaced and it only cost her $345 for the part and a good buddy of his put did the work for half the price she’d have paid at a reputable shop.
Now I know a little bit about cars but to be honest, most of what I know was learned on a 1973 VW Beetle. What little bit more Iknow comes from watching TV and listening to my son and his friends discuss work they’ve done on their own vehicles.
Back to our story… when my friend told me about the xyz thingy, he sounded like he knew what he was talking about even though I didn’t have a clue. Based on his vast knowledge and expertise, I’m figuring that I’m going to have to spend about $500 to get my car repaired. He says to let his good buddy take a look at it but I figure I should probably take it to a certified mechanic to get his opinion and see what he’d charge.
I take it in and tell the certified mechanic what happened and what my friend said. The mechanic just ignores me, gives me a glance and says “crank her up and let me listen.” So I hop in and start it up… he fiddles around under the hood for a few minutes and says “okay, shut her down… I’m not 100% sure what the problem is but it is not your xyz thingy.”
He tells me that it is either “this” or “that”… if it is “this” it’s only going to cost me about 750 bucks total but if it is “that” it’s going to run well over a grand.
I say, “but my friend said that it is the exact same sound his mother’s car made and changing the xyz thingy fixed it. Let’s just go ahead and replace the xyz thingy and see if that works. If not, we can do “this” or “that”.
He looks at me and says “sure, okay… fine, I’ll do it” even though he KNOWS that isn’t going to solve my problems and he KNOWS that doing so is going to cost me far more than either “this” or “that” because the real problem is only going to get worse.
What would you think of that mechanic? Okay, that’s a rhetorical question… I think we all know what we would think of him.
We want you to know that if you need “this” or “that,” we will tell you and we’ll explain why we think you need “this” or “that”… We’ll give you our honest opinion, back it up with real data and let you make the decision yourself.
Oh… but if we know it’s “this” or “that” that you need but you still want the xyz thingy replaced, you’ll need to find someone else to do the work. We have too much respect for you and for ourselves for that.
We are happy to sit down with you to discuss your specific and unique situation and to give you our honest and open assessment. You take the information provided and make the decisions you feel are best for you.
We’ll respect whatever decisions you make. We simply want you to make the best decisions possible, armed with all your options based on solid information.